ELSA PARK

“A JOURNEY TO THE SCENT” is a multi-sensory experiential exhibition with an immersive shopping area to inform Celine’s new fragrance line and communicate with existing and potential customers. Each section of the multi-sensory exhibition has a different theme and mood: Citrus, Floral, and Woody. These exhibition areas will provide visitors with a unique and immersive experience at Incheon International Airport.

 

Creative Direction: Hayley Hyun Kyung Lee 

3D Rendering and animation: Jung Hwa Hong Music

Music Composing: Elsa Jae Young Park